$2 Billion
169.9 Million (2024)
14.4 Million (2024)
5.25 days
The U.S. GDP growth forecast was slightly increased to 1.3% in 2025 and 1.7% in 2026, though the economy is expected to grow below potential due to tariffs, supply-chain stress, and policy uncertainty, with elevated recession risks through early next year. The unemployment rate is projected to average 4.7% in Q4 2025, with risks suggesting a smaller rise than anticipated, influenced by labor force participation trends.
On this page:
Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics
Indicator | Quebec | Ontario | Alberta | BC | Canada |
|---|---|---|---|---|---|
Visitation | 3.1M | 11.3M | 1.4M | 6.9M | 25.3M |
Expenditure | $2.2B | $4.8B | $2B | $4.9B | $15.4B |
Share of total national expenditure | 15% | 31% | 13% | 32% | - |
Average spend | $787 | $616 | $1,532 | $1,174 | $881 |
Indicator | Quebec | Ontario | Alberta | BC | Canada |
|---|---|---|---|---|---|
Visitation | 3M | 10M | 1.3M | 6.3M | 23M |
Expenditure | $1.9B | $4.5B | $1.6B | $3.7B | $12.9B |
Share of total national expenditure | 15% | 35% | 12% | 29% | - |
Average spend | $829 | $665 | $1,319 | $960 | $815 |
Indicator | 2023 | 2024 Estimated | 2025 Forecasted | 2026 Forecasted |
|---|---|---|---|---|
GDP - per capita (US$) | $82,819 | $86,730 | $89,953 | $92,486 |
GDP - YoY Growth Rate | 2.9% | 2.8% | 1.3% | 1.7% |
Exchange Rate (CAD/USD) (annual average) | $1.35 | $1.37 | N/A | N/A |
Unemployment Rate (annual average) | 3.6% | 4.1% | 4.3% | 4% |
Annual inflation | 4.1% | 3% | 3.6% | 2.4% |
Why won't travellers come here? | |
|---|---|
Cost | 38% |
Extreme weather conditions | 26% |
Poor weather | 25% |
Unfavorable driving conditions | 22% |
Not enough time to take a vacation | 19% |
Top 5 trip anchors (market size) | |
|---|---|
Natural attractions (e.g. scenic viewpoints, mountains, waterfalls) | 6.6M |
Historical, archaeological or world heritage sites | 5.1M |
Northern lights | 4.9M |
Autumn colours | 4.1M |
Nature walks | 4.0M |
How do travellers want to be marketed to? | |
|---|---|
35% | |
Websites found via a search engine | 34% |
30% | |
Online content (articles and blogs) | 24% |
20% | |
Streaming video services (YouTube, Hulu, etc.) | 16% |
What's the purpose of their visit? |
|---|
Sources
Statistics Canada, Visitor Travel Survey Data 2024/2023
Global Tourism Research Program (GTRP), Destination Canada
Lodging Aligned Spend Reporting (LASR), Destination Canada
Oxford Economics
DIIO, Cirium
Bank of Canada
UNWTO: UN Tourism Barometer
Mobile Insights, Near