Total expenditure in Alberta
$2.3 Billion
Passport holders
183 Million
53.6% of total population
Potential market size
14.4 Million
Average length of stay in Alberta
5.25 days
Overview
Total tourism expenditure from the U.S to Alberta increased 4% in 2025. The U.S. GDP growth outlook remains modest, with growth projected at 2.46% in 2026 and accelerating slightly to 2.69% in 2027. Despite this improvement, the economy is still expected to operate below its long‑run potential, reflecting ongoing pressures from tariffs, supply‑chain stress, and policy uncertainty.
On this page:
Economic Indicators
Indicator | 2024 | 2025 | 2026 Forecasted | 2027 Forecasted | 2028 Forecasted |
|---|---|---|---|---|---|
GDP - per capita (US$) | $86,274 | $90,050 | $94,519 | $98,759 | $102,725 |
GDP - YoY Growth Rate | 2.66% | 2.11% | 2.46% | 2.69% | 2.38% |
Exchange Rate (USD/CAD) (annual average) | $1.37 | $1.40 | N/A | N/A | N/A |
Unemployment Rate (annual average) | 4.03% | 4.24% | N/A | N/A | N/A |
Annual inflation | 3.21% | 2.73% | 3.28% | 2.09% | 1.94% |
Quarterly traveller spend
Traveller Characteristics
Where are travellers spending their money?
Why won't travellers come here? | |
|---|---|
Cost | 38.6% |
Extreme weather conditions | 23.6% |
Poor weather | 23.5% |
Unfavorable driving conditions | 19.1% |
Top 5 trip anchors (market size) | |
|---|---|
Natural attractions (e.g. scenic viewpoints, mountains, waterfalls) | 5.8M |
Historical, archaeological or world heritage sites | 4.5M |
Northern lights | 4.2M |
Autumn colours | 3.6M |
Nature walks | 3.5M |
How do travellers want to be marketed to? | |
|---|---|
35% | |
Websites found via a search engine | 34% |
30% | |
Online content (articles and blogs) | 24% |
20% | |
Streaming video services (YouTube, Hulu, etc.) | 16% |
What's the purpose of their visit? |
|---|
Sources
Estimated spend data is derived from Destination Canada's Lodging Aligned Spend Reporting (LASR) (April 2026). Use, distribution, or republication of these estimates requires Destination Canada's written consent.
Global Traveller Research Program, 2024, 2025.
Oxford Economics.
Bank of Canada.
DIIO, Cirium.
Mobile Insights, Rove.