Most Desirable Region Worldwide!

After the 2024 wildfires, Rockaboo Mountain Adventures had to get creative. And did they ever! They built a 50‑foot artificial ice wall that brought adventure right into downtown and restored momentum for visitors and locals alike.

This grassroots event, currently entering its fourth year this coming February, diversifies the town’s tourism, supports local businesses, and unlocks year-round potential in one of Alberta’s most iconic destinations.

Granary Road is what comes out of a bold vision and strong understanding of what the agritourism market needs. It weaves together the fabric of agriculture, science, and family-oriented activities that can be enjoyed regardless of the season.

As more travellers seek the charm of emerging regions with unforgettable experiences, an increasing number of communities are opening their doors to tourism.

Discover how bold ideas and local passion are transforming Alberta’s tourism landscape with four exciting new experiences launching across the province this year.

Nestled in Southern Alberta's Foothills, River Retreat Kananaskis, supported by Travel Alberta, redefines travel with boutique accommodation, local cuisine, and sustainable tourism near Kananaskis Country.

Tourism businesses are more than an economic driver, but community enhancer as well!

Alberta is ripe with natural adventures that you can incorporate into your offerings. That's exactly what the Robinson brothers did.

This Albertan distiller used our funding programs to accomplish their business objectives to support local. Get inspired by their story!

How does one find success by combining wellness tourism with their business? This is how The Woods Experience accomplished it.