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Total expenditure in Alberta

$287 Million

Passport holders

52.2 Million (2023)

Potential market size

1.5 Million (2024)

Overview

Outbound travel from the UK grew by 21.4% in 2023 compared to 2022. UK residents made 86.2 million visits abroad in 2023 compared to 71.0 million in 2022. While the UK's 2025 GDP growth forecast has been raised to 1.2%, growth is expected to stay weak due to fiscal tightening, past rate hikes, and US tariffs. The UK-US trade deal offers little relief, with 2026 growth still projected at 0.9%.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

A group dining at Buffalo Mountain Lodge

Competitor Comparison

2024

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$140M

$510M

$287M

$578M

$1.6B

Share of total national expenditure

9%

32%

18%

37%

-

2023

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$160M

$570M

$277M

$533M

$1.6B

Share of total national expenditure

10%

35%

17%

33%

-

Air Travel

Economic Indicators

Indicator

2023

2024 Estimated

2025 Forecasted

2026 Forecasted

GDP - per capita (US$)

$49,480

$53,105

$54,490

$56,153

GDP - YoY Growth Rate

0.4%

1.1%

1.2%

0.9%

Exchange Rate (CAD/GBP) (annual average)

$1.68

$1.75

N/A

N/A

Unemployment Rate (annual average)

4%

4.3%

4.4%

4.3%

Annual inflation

7.3%

2.5%

3%

2.4%

Quarterly traveller spend

Traveller Characteristics

Where are travellers spending their money?

Why won't travellers come here?

Cost

49%

Too far / Flight too long

19%

Nothing would prevent me from travelling to Canada

17%

Extreme weather conditions

16%

Not enough time to take holiday

14%

There are other places I would rather visit

14%

Destinations and attractions too far apart

14%

Top 5 trip anchors (market size)

Nature Attractions

867K

Northern lights

691K

Historical, archaeological or world heritage sites

591K

Viewing wildlife or marine life

524K

Trying local food and drink

423K

What's the purpose of their visit?

Bleisure is when a traveller has combined business and leisure on their trip.

Sources

Statistics Canada, Visitor Travel Survey Data 2024/2023
Global Tourism Research Program (GTRP), Destination Canada
Lodging Aligned Spend Reporting (LASR), Destination Canada
Oxford Economics
DIIO, Cirium
Bank of Canada
UNWTO: UN Tourism Barometer
Mobile Insights, Near