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Total Expenditure in Alberta

$49 Million

Passport holders

38 Million (2023)

Potential market size

2.5 Million (2023)

Overview

Mexico’s GDP growth forecast remains near zero for 2025, with a rebound to 1.9% expected in 2026. US tariffs continue to weigh on manufacturing and investment, while inflation is projected to ease from 3.8% this year to 3.5% in 2026. Banxico is likely to cut rates further, reaching 6.25% by the end of 2026, amid economic slack and stable currency conditions.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Two people standing in an ice cave

Competitor Comparison

2024

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$93M

$147M

$49M

$254M

$0.6B

Share of total national expenditure (2023)

17%

26%

9%

45%

-

2023

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$135M

$245M

$63M

$281M

$0.8B

Share of total national expenditure

18%

33%

8%

37%

-

Air Travel

Economic Indicators

Indicator

2023

2024 Estimated

2025 Forecasted

2026 Forecasted

GDP - per capita (US$)

$13,804

$14,095

$13,126

$13,410

GDP - YoY Growth Rate

3.3%

1.2%

0%

1.9%

Exchange Rate (CAD/MXN) (annual average)

$0.076

$0.075

N/A

N/A

Unemployment Rate (annual average)

2.8%

2.9%

3.7%

3.8%

Annual inflation

5.5%

4.7%

3.7%

3.6%

Quarterly traveller spend

Traveller Characteristics

Where are travellers spending their money?

Why won't travellers come here?

Extreme weather conditions

39%

Poor weather

39%

Cost

34%

Visa requirements

24%

Health risks

18%

Top 5 trip anchors (market size)

Natural attractions (e.g. scenic viewpoints, mountains, waterfalls)

943K

Fine dining

846K

Historical, archaeological or world heritage sites

835K

Northern lights

823K

Nature parks

752K

What's the purpose of their visit?

Bleisure is when a traveller has combined business and leisure on their trip.

Sources

Statistics Canada, Visitor Travel Survey Data 2024/2023
Global Tourism Research Program (GTRP), Destination Canada
Lodging Aligned Spend Reporting (LASR), Destination Canada
Oxford Economics
DIIO, Cirium
Bank of Canada
UNWTO: UN Tourism Barometer
Mobile Insights, Near