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Total expenditure in Alberta

$119 Million

Passport holders

62 Million (2023)

Potential market size

2.1 Million (2024)

Overview

Germany’s GDP growth forecast remains at 0% for 2025 and 0.9% for 2026, with inflation expected to decline below 2% later this year. US tariffs and uncertainty could weigh on corporate investment, but recession is likely to be avoided.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Three people carrying fishing rods walking on a boardwalk by the Tonquin Valley Backcountry Lodge in Jasper National Park, Alberta

Competitor Comparison

2024

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$91 Million

$191 Million

$119 Million

$363 Million

$0.9 Billion

Share of total national expenditure (2023)

11%

21%

15%

43%

-

2023

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$100M

$210M

$120M

$339M

$0.8B

Share of total national expenditure

12%

25%

14%

40%

-

Air Travel

Economic Indicators

Indicator

2023

2024 Estimated

2025 Forecasted

2026 Forecasted

GDP - per capita (US$)

$53,560

$55,341

$55,102

$57,366

GDP - YoY Growth Rate

-0.1%

-0.1%

0%

0.9%

Exchange Rate (CAD/EUR) (annual average)

$1.46

$1.48

N/A

N/A

Unemployment Rate (annual average)

5.7%

6%

6%

5.5%

Annual inflation

5.9%

2.3%

2.1%

1.8%

Quarterly traveller spend

Traveller Characteristics

Where are travellers spending their money?

Why won't travellers come here?

Cost

46%

Too far / Flight too long

23%

Poor value for money

19%

Extreme weather conditions

18%

Not enough time to take a holiday

18%

Top 5 trip anchors (market size)

Natural attractions (e.g. scenic viewpoints, mountains, waterfalls)

889K

Viewing wildlife or marine life

597K

Hiking

593K

Northern lights

588K

Nature parks

571K

What's the purpose of their visit?

Bleisure is when a traveller has combined business and leisure on their trip.

Sources

Statistics Canada, Visitor Travel Survey Data 2024/2023
Global Tourism Research Program (GTRP), Destination Canada
Lodging Aligned Spend Reporting (LASR), Destination Canada
Oxford Economics
DIIO, Cirium
Bank of Canada
UNWTO: UN Tourism Barometer
Mobile Insights, Near