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Total expenditure in Alberta

$214 Million

Passport holders

14.2 Million (2023)

Potential market size

1.6 Million (2024)

Overview

Australia’s 2025 GDP growth forecast remains at 1.8%, with 2.1% expected in 2026, as inflation trends stay within the target of the Reserve Bank of Australia.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Competitor Comparison

2024

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$56M

$148M

$214M

$466M

$0.9B

Share of total national expenditure

6%

16%

24%

52%

-

2023

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$63M

$165M

$194M

$462M

$0.9B

Share of total national expenditure

7%

18%

21%

541%

-

Air Travel

Economic Indicators

Indicator

2023

2024 Estimated

2025 Forecasted

2026 Forecasted

GDP - per capita (US$)

$65,031

$65,703

$62,946

$67,959

GDP - YoY Growth Rate

2.1%

1.1%

1.8%

2.1%

Exchange Rate (CAD/AUD) (annual average)

$0.90

$0.90

N/A

N/A

Unemployment Rate (annual average)

3.7%

4.1%

4.5%

4.4%

Annual inflation

5.6%

3.2%

2.3%

3.1%

Quarterly traveller spend

Traveller Characteristics

Where are travellers spending their money?

Why won't travellers come here?

Cost

45%

Too far / flight too long

26%

Extreme weather conditions

23%

Not enough time to take a holiday

22%

Nothing would prevent me from travelling to Canada

18%

Top 5 trip anchors (market size)

Natural attractions (e.g. scenic viewpoints, mountains, waterfalls)

548K

Northern lights

455K

Historical, archaeological or world heritage sites

444K

Nature walks

352K

Trying local food and drink

332K

What's the purpose of their visit?

Bleisure is when a traveller has combined business and leisure on their trip.

Sources

Statistics Canada, Visitor Travel Survey Data 2024/2023
Global Tourism Research Program (GTRP), Destination Canada
Lodging Aligned Spend Reporting (LASR), Destination Canada
Oxford Economics
DIIO, Cirium
Bank of Canada
UNWTO: UN Tourism Barometer
Mobile Insights, Near