Stories

Discover practical tips to create unforgettable winter experiences and turn Alberta's snowy season into a thriving opportunity for your tourism business.

Olympian-turned-content-creator Samantha Reid shares how tourism operators can simplify social media and connect authentically with their audiences. Discover her approachable tips for creating impactful content—no fancy gear or perfection required.

Get five tips to writing strong copy from freelance writer Jody Robbins.

A guide to making your business more accessible. We sat down with Ryan Straschnitzki to talk about how tourism businesses and operators can welcome a greater range of visitors by becoming more accessible.

The Last of Us was filmed in over 180 locations across Alberta. And that represents a massive tourism opportunity. According to a study conducted by the Travelsat Competitive Index...

Tourism businesses, communities and associations can apply some of the learnings from our brand research to take a more strategic approach to marketing.

Making data-driven business decisions has never been easier, thanks to the new online tourism indicator dashboards released this week on Travel Alberta’s Industry Hub and the Tourism Industry Association of Alberta (TIAA)’s website.

Travel Alberta’s Ultimate Travellers are two personas that were developed out of the need to identify future travellers who would represent the greatest economic potential across the province.

Elevate your tourism photography with tips from renowned photographer Dan Schykulski.

As members of Alberta’s vibrant tourism industry, each of us has opportunities to build respectful relationships with Indigenous communities and business operators in our everyday interactions.

Discover how bold ideas and local passion are transforming Alberta’s tourism landscape with four exciting new experiences launching across the province this year.

Nestled in Southern Alberta's Foothills, River Retreat Kananaskis, supported by Travel Alberta, redefines travel with boutique accommodation, local cuisine, and sustainable tourism near Kananaskis Country.

Tourism businesses are more than an economic driver, but community enhancer as well!

Alberta is ripe with natural adventures that you can incorporate into your offerings. That's exactly what the Robinson brothers did.

This Albertan distiller used our funding programs to accomplish their business objectives to support local. Get inspired by their story!

How does one find success by combining wellness tourism with their business? This is how The Woods Experience accomplished it.

Aurora Borealis Indigenous Village used Travel Alberta investment to build luxury tipis for guests to enjoy the beauty of the Northern Lights.

Visitors to Alberta can visit Philip J. Currie Museum to learn about the legendary creatures who walked the earth thousands of years ago.

In just nine years, David Farran has grown Eau Claire Distillery from an inkling into a thriving tourism destination, collecting awards and revitalizing the local economy along the way.

After COVID-19 shook the world and prevented travellers from visiting their favourite locations, values around sustainable tourism shifted.

Journey through 2024 with us as we explore major milestones for our industry.

This is the story of embracing the buffalo, the sharing of cultures and stories between Indigenous Peoples and travellers from around the world.

Indigenous Tourism provides an approachable and fun way to learn about Indigenous cultures and their connection to the land.

How does one find success by combining wellness tourism with their business? This is how The Woods Experience accomplished it.

Tourism business owners can capitalize on the rising wellness trend! Get inspired by these examples.

Aurora Borealis Indigenous Village used Travel Alberta investment to build luxury tipis for guests to enjoy the beauty of the Northern Lights.

As tourism continues to grow into a core economic driver across Alberta, we look to these operators to influence the sector’s future.

For Brenda Holder and her staff, their primary goal is for those visitors to leave Mahikan Trails with a deeper connection to the land around them.

Indigenous tourism supports the livelihoods of Indigenous entrepreneurs, the revitalization of Indigenous culture and language and offers reconciliation opportunities to non-Indigenous travellers.

When Brenda Holder, Cree knowledge keeper and founder of Mahikan Trails, began her tourism journey, she heard the word “no” a lot. Seven times, to be exact...